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Creation of the visual identity and stationery for La maison de Zoé, a home decoration and gift ideas boutique based in Sainte Foy les Lyon.
In this Family Store, we care about the origin and quality of the products, we create links, we take care of our customers, we want to make people happy. It’s a warm and human place, small but cosy and full of good humor.
The visual synthesis of all this is made up of elegant, refined typography, reworked for the occasion, in which we find the notions of encounter, exchange, surprise and solar energy.
The identity features organic, hand-painted graphic elements to evoke the notion of craftsmanship and add a touch of softness. All in earthy, warm, natural colors.
I also created an exclusive motif evoking the decor and variety of the items on offer.
This motif was used on small cards, like the icing on the cake, to finalize the gift wrapping.
